Analyzing Your Product and Service Offerings
Articulating written descriptions for products and services, an essential element of your annual marketing plan, often uncovers prevailing misperceptions…
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Brand Mindset: Five Essential Strategies for Building Brand Advantage Through Your Company
Turn your organization into a genuine brand with this unique five-step plan. Knapp's approach involves assessing your brand, creating a unique brand…
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Case Study: Successful Affinity Plan Targets Member Needs
Thinking about offering an insurance discount program to your association members? One insurer explains how his company partnered with the National…
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Consultants Section Survey Highlights
In November, consultant members of ASAE & The Center were surveyed to discover their most important needs and to find out their perspectives on the…
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Digital Handshake - Finding Revenue in New Relationships
Simply stated, a digital handshake is a win-win partnership between a technology company, an association, and its members. Using a step-by-step format,…
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Engage Your Mobile Members With QR Codes
Quick response (QR) codes—commonplace in Japan—are gaining in popularity in the United States. These two-dimensional bar codes can be…
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First Steps for a New Membership Marketing Department
What to do when starting a membership marketing program from scratch? First, a survey to find out what members say, and then an active retention
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Is Your Association Indispensible to Your Membership?
The old adage is that there's an association for everything. How can yours stand out from the crowd? Here are eight ways to make your organization…
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Letter from the Chair: Renew...Refresh...Resolve
Raise your spirits by reviewing our field’s core competencies, trying out a new mini-course, and volunteering for the Communication Section Council.…
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Letter from the Chair: Spring is in the Air
Take notice of what you are providing your members and think about changing things up this spring. Shake off the winter blues with these upcoming…
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Policies and Procedures, Volume 1 Membership
Looking to benchmark your membership dues structure, recruitment and retention efforts, or other membership statistics against organizations of a…
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Providing Superior Programs in a Cruddy Economy: Recap of PD Virtual Lunch Date
More than 50 association PD professionals shared their ideas for succeeding in this weak economy during the June 3 Professional Development Virtual…
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Six Questions to Help Your Harness the Power of Brand Marketing
Achieve long-term member loyalty by understanding your audience, delivering premium value, and exceeding expectations.
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Social Networking Sites for Associations: Open Access or Members Only?
Should an association's online social network be open to the public to draw in potential members, or should it be a members-only benefit? Two associations…
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Stand Out in the Crowd: Marketing at the Annual Meeting
Why launching a new program, service, initiative—anything—at an annual meeting requires more than PowerPoint and confetti.
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Step Up Member Marketing in a Recession
A flagging economy is no excuse to cut back on marketing. In fact, it's quite the opposite. During hard times, members need the guidance and services…
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Strategic Marketing: Beyond the Brochure
The competition for your members' hearts and minds has never been more acute. Embracing strategic marketing is one of the best ways to ensure your…
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The Ultimate AMC Question: "So, What Do You Do?"
Read real life elevator speeches and find out how to get your listeners to say, "Tell me more" with a proven three-step process on how to revise
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Turn Your Data Into Revenue
Associations are treasure troves of information about their industries. Why not market that information to members and nonmembers to create new revenue…
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Twenty Tips for Communicating With Your Members
Improve your member marketing fast with these ways to develop better messages, stress membership value, and give people something to talk about.
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